Magazine Onserts and Polybags allow advertisers to buy a defined audience in a responsive position. By riding along with subscriber copies of consumer magazines, advertisers are effectively purchasing the publisher's name list but avoid paying the cost of solo mail.
The added benefit of being delivered with a welcome and anticipated publication encourages the warmth of reception for the offers within the polybag. This level of endorsement helps yield stronger responses.
Publication Count: 2Volume: 1,110,000
