This program works by placing materials into the retail bags of customers who have purchased products in-store. This is a method we use to get brands to partner with one another.
Purchases are usually carried home to be unpacked, and your insert can be among the items reviewed while the shopper is still in post-purchase bliss.
The benefit of this is that your brand capitalizes on this shopper’s high while also targeting the shopper themselves. This is done by working with brands that have a complementary audience.
The phenomenal scale, coupled with daily distribution, makes this a very exciting channel. This is a scalable opportunity for media that you are seeing success from in another delivery methods.
Publication Count: 0Volume: 0