Women make up roughly half of the total population. It is a very broad target in terms of refinement, Isolating marketing options that target women, however, already eliminates about 50% of waste. Further refinement by age, household income and editorial content half advertisers to further eliminate waste in planning, Don't be afraid to define your core customer with great detail and find the match that delivers exactly that customer.
Publication Count: 7Volume: 4,996,236
Average Age: 52
Average HHI: 70,333
Average Female: 83%
